Design trends for back to school 2023

Reading time : 4 minutes

Web design trends don’t just happen. They are created by the main companies in the sector and the users themselves. Most often, design trends emerge because large companies introduce technological innovations.

For example, when Apple introduced the Retina display with increased pixel density, this technology started a trend toward ultra-thin fonts. On new screens, such fonts could be displayed without distortion and quickly gained popularity around the world.

The success of a new trend depends on how users perceive it. Most often, user experience is influenced by three factors : site design, speed and adaptability.

Appearance of the site. A study by marketing company Blue Corona found that 38% of users leave a site if they find the design unattractive or the content too complex or boring. At the same time, according to statistics, 75% of users judge a company based on the appearance of its website.

Site speed. 47 % users want their site to load in 2 seconds or less.

Adaptability. Users make 31 % of their online purchases from mobile devices, while 90 % of customers are willing to move to the competition if the on-site experience is unsatisfactory.

By creating websites with modern design, quality content and mobile adaptability, businesses increase visitor loyalty. Trends often emerge quickly and gain popularity, but also disappear quickly. By focusing on such fleeting trends, a business runs the risk of launching a website that looks outdated. We will focus on sustainable trends that many design studios believe will remain relevant over the next 1–2 years.

New minimalism

This is one of the most sustainable trends followed by many technology and digital companies like Apple or Tesla. The main principles of minimalism are conciseness, plenty of free space and contrast of design elements.

The minimalist design helps to focus the user’s attention on the essentials — the text and images. Such sites are practical and understandable, while being aesthetically pleasing and expensive.

Hidden navigation. Minimalist web design often uses hidden navigation. To do this, the main links are hidden under icons or buttons. The user needs to click on it to see the menu and other necessary items. If the site has hidden navigation, its design must be intuitive, otherwise there is a risk of worsening the user experience. At the same time, this design is ideal for mobile versions of the site, since the screen size is limited on smartphones.

Use of empty space. Free space between site design elements helps control user attention. You can focus on meaningful content : text, image or title.

Minimalist screen. The first screen only contains the image and title. This is a fairly controversial technique and goes against the principle of placing a call to action on the first screen. However, it is aesthetically pleasing and is increasingly common in commercial site design.


Attention is also strengthened thanks to animation and interactivity. This includes animating menu items and other clickable elements, fading in text, smooth scrolling, and more.

Such techniques create a feeling of volume and depth of space and immerse the user in the mood of the project. Additionally, dynamic content with animated elements attracts more audiences and promotes better and faster results.

Parallax scrolling. The main feature of this scroll is its interactivity. While scrolling, the site constantly interacts with the user. For example, when swiping, the animation starts, text and images appear gradually, or the background image slides down relative to the content.

Using a video. Video as a site cover immediately captures the user’s attention. With the help of video, you can convey information about the project to a person, so that from the first seconds the user can understand what the company is doing and what awaits it on the site.

Creative typography

Recently, the trend of experimenting with typography is gaining more and more popularity. This technique grabs the user’s attention and allows the company to convey the character and mood of the brand through textual elements.

Font combination. Combining two different fonts in a sentence is becoming more and more common on websites of different brands. In addition to local inclusions of another character type, characters can be stretched, compressed, or distorted.

Non-standard layout of text. The non-standard position of the text, when the sentences are not placed on the grid, at an angle, is suitable for creative projects.

3D elements

The trend towards 3D objects has been popular for several years now. Often, volumetric elements are used as icons, buttons and illustrations on websites and applications. They have an unusual appearance and attract attention well. But if earlier it was enough to use three-dimensional shapes in the design to make the site modern, now it is necessary to use more complex solutions, for example, creating animated 3D objects.


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